It was quite curious really. I woke up one morning, for no apparent reason, thinking: “I’ve never won a copywriting award. I probably never will now. And that’s okay. I’m really happy with the work I do and even though it’s unlikely to get recognised or snag any Cannes lions, I’m honestly alright with that.”
And then, that very afternoon, my Creative Director messaged me on Teams to send me a link to the Data and Marketing Association’s 2023 award winners. And my work was included in one of the winning submissions.
After I picked myself up from the floor, I read the post. Wunderman Thompson, one of the loveliest agencies I’ve ever worked with, had won bronze in the Utilities and Telecommunications category of the DMA awards – and some of my work for Samsung was included in the submission!
My contribution was to the Try It, Do It campaign – which was honestly one of my favourite projects to work on. The copy was fun, the tone was lovely and, of course, the team was awesome to work with.
Creating good work is always a team effort – at least in my experience. And you couldn’t ask for a nicer team than the ones at Wunderman Thompson. Working with them for the best part of three years was such a pleasure. I can’t wait to see what award-winning work they create in the future and I couldn’t be more grateful to be part of this piece of work.
Photo credit to the DMA website.
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