The Agency: The&Partnership
The Client: Coutts
The Brief: I worked on two window displays for Coutts. The first was for Black History Month. The copy had to highlight the urgent need for diversity in the financial world and show Coutts’ role in supporting entrepreneurs. It was important to me that the copy and the tone reflected the fact that there’s a need for this support all year round – not just during Black History Month. The result was: “Dream. Dare. Do.”
The second centred around Coutts’ long-standing relationship with homeless charity, The Connection. The concept was based around light, with the final headline copy reading Shine A Light. I was brought in after most of the work was done as the original copywriter was going on leave. Stirred up by reading accounts from people who lived on the streets, I jotted down some notes.
“The street lights should not be your nightlights.
The starlit sky should not be your ceiling.
The sun should not be your source of warmth.
It’s time to shine the spotlight on life on the dark streets
In the hope that someday everybody has a place to call home and lights to turn on.” These notes ended up forming part of the display and, I hope, helped raise awareness of the amazing work done by The Connection and the fact that we can all play a part in fighting homelessness.
Need a window display that’s so awesome, people can’t take their eyes off it?
(Disclaimer: don’t blame me if there’s an epidemic of people walking into lampposts.)
