The Agency: Wunderman Thompson
The Client: Lexus
The Brief: To write the copy for a Z-fold direct mail promoting the All-New NX. The headline copy was already decided, so I needed to write the body copy under each module, showcasing the luxurious interior and striking exterior of the All-New NX.
Want to create a DM?
(One that people don’t immediately throw in the bin when it lands on their doormat?)
