The Agency: The&Partnership
The Client: NatWest
Additional Credits: Devki Mistry (Designer), Sam Willard (Creative Director), Ria Jenkins (Original Copy)
The Brief: To refresh an existing social media campaign encouraging people to open a current account with NatWest. Each post required new copy to go on the digital assets, as well as post copy and headlines. The copy needed to catch attention in a very short space of time and land the main message up front (switch to a NatWest current account) as well as shine the spotlight on a specific benefit of joining NatWest. This was particularly important on platforms such as Snapchat, as there would be no accompanying post copy to hit home the message.
