The Agency: Wunderman Thompson
The Client: Samsung
The Brief: Ahead of the launch of Samsung’s new flagship phone, I was asked to write pre-order, tease and launch emails, exploring the Galaxy S23’s awesome features. The models were split into two, so a separate email was required for the S23/S23+ and the Ultra. That’s a lot of emails! I’ve included a few of my favourite emails here.
![](https://tartanpen.com/wp-content/uploads/2023/05/PO4-cold.png)
![](https://tartanpen.com/wp-content/uploads/2023/05/PO3.png)
![](https://tartanpen.com/wp-content/uploads/2023/05/PO2.png)
![](https://tartanpen.com/wp-content/uploads/2023/05/L3.png)
![](https://tartanpen.com/wp-content/uploads/2023/05/L2-Ultra.png)
![](https://tartanpen.com/wp-content/uploads/2023/05/PO1B.png)