The Agency: Wunderman Thompson
The Client: Samsung
The Brief: I was asked to work on a series of B2C CRM emails promoting Samsung’s new flagship phones, the Galaxy Z Fold4 and the Galaxy Z Flip4. The copy needed to be bold and vivid, converting users who were otherwise on the fence about whether to choose Samsung or not.
![](https://tartanpen.com/wp-content/uploads/2023/05/Samsung_Fold_Desktop.png)
![](https://tartanpen.com/wp-content/uploads/2023/05/Samsung_Flip_Desktop-01.png)