The Agency: Wunderman Thompson
The Client: Samsung
The Brief: To create web, email and social copy for Samsung’s monthly Try It, Do It competitions. The fun, playful competitions encouraged Samsung customers to interact with the brand and bring out their creative side – whether that was through photographing something colourful or coming up with a quirky gamertag!
The Result: This was part of a larger campaign to create and preserve a lasting relationship between Samsung and their users.
Overall, the whole campaign saw customers engage with content that reflected their passions and resulted in a 506% incremental email clickthrough uplift, and a 264% boost in customers attracted to and returning to the Samsung Members app.
There was also an 11pt increase in NPS from Members versus non-Members- and a repurchase rate uplift of 127% from those actively deciding to stay with Samsung, rather than switch to a competitor.
This content was also included in a submission for the Digital and Marketing Association awards and I’m delighted to say it took bronze in the Utilities and Telecommunications category.
