My copywriting process

Whether your agency frequently hires freelancers or contractors or you’re just contemplating the idea, it can be helpful to find out more about how your chosen freelancer works and what their methods are.

Here’s a little about my copywriting process – from the initial conversation with you to the final sign-off.

Saying hello

You might discover my website and think I’d be a good fit or I might spot one of your posts on LinkedIn asking for freelance support.  Our first conversation will involve me learning more about your agency, the work you usually do and the brief you’re particularly looking for help with.  If we both feel we are good a fit for each other, then we move on to the next step.

The briefing

Most agencies will supply me with a written brief and a video call to go over said brief.  This allows me to ask any questions and go over anything that isn’t clear before diving into the work.

Research

Often the Project Manager or Strategist will have laid out all the information I need in a production deck, but, in some cases, additional research is required.  

The fun bit

The actual writing, of course, is my favourite part.  I especially love briefs that allow me to get creative.  Usually, I will align with the Creative Director and Strategist to make sure the copy is fully compliant with the brief and to get an outside perspective.  Once the internal sign off is completed, the copy then gets handed over to the agency to share with their client.

The edits

Usually, only two rounds of edits are needed.  Because I charge a day rate for agencies, this can often result in saving your overall costs if fewer edits are needed.  Once your client is happy with the edits, the job is done.

Things you might need to know

Because of my location, I can only work remotely.  Most of my agency clients are London-based and don’t find this a problem.  

I love adding new items to my portfolio.  I’ll always discuss it with my clients first, to make sure this is okay, but whether or not I’m able to showcase completed work may have a bearing on whether I take your project on or not.

I’m a sole trader.  This means we might need to arrange my payment via an umbrella company.  This also means I may need to charge more to compensate for the umbrella company’s cut.  In situations like this, I use YunoJuno and absolutely love them – they don’t take a cut and pay on time, so I can heartily recommend them to anyone who needs their services.

Ready to say hello?

If you’re ready to take the first step towards working together, simply send me a message using my contact form or to [email protected].  I always answer enquiries within 24 hours so, if you don’t hear from me by then, please feel free to follow up.