Copywriting for digital marketing agencies who do things differently
The Agency: Wunderman Thompson
The Client: Lexus
The Brief: Every month, Lexus shares a round up of their latest news. I’ve written a number of Lexus Monthly Briefings, covering Wizard of Oz-inspired wheels to concept cars.
The Agency: Wunderman Thompson
The Client: BT
The Brief: With the switch to a digital phone line getting closer, BT wanted to make their customers aware that now would be a good time to upgrade. I was tasked to write B2B copy for five emails, containing various offers and information for BT’s clients.
The Agency: Wunderman Thompson
The Client: Microsoft
The Brief: To promote a new video series centred on the role of women in manufacturing. My role involved naming the video series, writing a Pulse article and social copy to promote the video and deciding what footage could be turned into a trailer. The result was a three part series called Manufacturing The Future that shone a light on inspiring women.
The Agency: Wunderman Thompson
The Client: Lexus
The Brief: To write the copy for a Z-fold direct mail promoting the All-New NX. The headline copy was already decided, so I needed to write the body copy under each module, showcasing the luxurious interior and striking exterior of the All-New NX.
(One that people don’t immediately throw in the bin when it lands on their doormat?)
The Agency: The&Partnership
The Client: NatWest
The Brief: To promote the NatWest Rooster card, a pre-paid debit card, to youngsters and their parents. As far as I’m aware, this was the first time NatWest has advertised in the Back To School magazine, so it was fun to be involved in something new and exciting.
The Agency: Wunderman Thompson
The Client: BT
The Brief: To work on two B2B direct mails raising awareness and understanding about the upcoming digital switch.
(One that people don’t immediately throw in the bin when it lands on their doormat?)
